During the course of EXPO2020 Dubai, I worked as public relation and media manager as well as event coordinator/organizer for MENASA l Emirati design Platform, a programme launched for and by EXPO2020 Dubai.

MENASA l Emirati Design Platform, showcased bespoke series of work which were the result of collaborations between artisans from the UAE and the international scene. Inspired by the Emirati crafts and culture, the series were brought to life with a modern twist.

I was in charge of organising different events such as designers of the week gathering, panel discussions between artists/countries and networking events, merging cultures, techniques, countries and awareness about the importance of crafts for the future generations.

MENASA l Emirati Design Platform was nominated by AD Middle East for the Architectural Digest Design Award 2021 under the category “Innovation and Sustainability”.

  • MEETING WITH THE ASEAN DELEGATION

    PRESENTATION OF MENASA PROGRAMME AND THE DIFFERENT BESPOKE PRODUCTS TO THE ASEAN DELEGATION AT EXPO2020.

  • DESIGNER OF THE WEEK

    DESIGNER OF THE WEEK AND NETWORKING EVENT ORGANISED WITH THE DESIGNER KHALID SHAFAR

  • PANEL DISCUSSION "THE POWER OF STORYTELLING IN DESIGN "

    PANEL DISCUSSION AROUND THE IMPORTANCE OF THE STORYLINE WHEN DESIGNING AND SELLING YOUR PRODUCTS.

    FEATURING AN IMPRESSIVE LINE UP OF PANELISTS;

    • CARMEN BUENO (DCG AND DIRECTOR OF THE SPAIN PAVILION AT EXPO2020 DUBAI),

    • CHARLOTTE BARKER (CEO OF THE INSTITUTE OF DESIGNERS IN IRELAND)

    • HIND AL MEHAIRBI (DIRECTOR OF AL GHADEER UAE CRAFTS)

    • IRENE HEDIGER (HEAD OF ARTISTS-IN-LAB, ZURICH UNIVERSITY OF THE ARTS)

  • PANEL DISCUSSION "TECHNOLOGY AND CRAFTS l INTERPRETATION OF CRAFTS THROUGH TECHNOLOGY"

    PANEL DISCUSSION INTRODUCING ONE OF THE CRAFTS STORIES DEVELOPED SPECIFICALLY FOR MENASA - THE TEN TO ONE COLLECTION BY IWAN MAKTABI, EDOUARD CABAY AND HOUSE OF THE ARTISANS; A BESPOKE RUG COLLECTION MADE FROM A SUSTAINABLE MATERIAL THAT IS PAINTED BY A ROBOT REPRODUCING HUMAN MOVEMENTS.

    FEATURING AN IMPRESSIVE LINE UP OF PANELISTS;

    • SALAMA AL SHAMSI (DIRECTOR OF QASR AL HOSN)

    • MOHAMED MAKTABI (CO-FOUNDER OF IWAN MAKTABI)

    • EDOUARD CABAY (ARCHITECT AND ARTIST, MACHINIC PROTOCOLS)

    • CARMELO ZAPPULLA (PHD ARCHITECT, OWNER OF EXTERNAL REFERENCE)

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